The challenge
A heritage brand of more than a century needed a modern digital presence that preserves its stature and introduces a new generation to its many flavours — without the posts blending into one another.
What we did
We built a colour system per flavour (cinnamon walnut, pomegranate cherry, cardamom), shot the products with lighting that reveals the halva's layers and texture, and used the natural ingredients themselves as background elements. The logo and the "since 1920" seal sit in the same position on every design to reinforce the heritage.
The result
A unified visual identity across every flavour that makes the product recognisable at first glance, on feed and on shelf.
