The challenge
Two very different markets: a clinic in Egypt addressing an English-speaking audience with a modern look, and a clinic in Oman addressing an Arabic audience in Omani rials — at the same quality level and without blending the two identities.
What we did
We built a separate visual system for each clinic: the first on a dark background with large English type highlighting the discount, the second in black and gold with Arabic type highlighting the price in Omani rials. In both cases we used high-resolution imagery of the actual procedure instead of generic stock.
The result
Two independent identities at the same quality level, with clear offers reaching each audience in its own language and currency.
